A website was created using an existing logo and colour palette as inspiration. Contact forms, meet the team and a blog were important components.
Auditing a newly created Shopify website to recommend changes that would help the website rank higher for certain keywords and competing with other online stores. A a result of Marketing Armour the website now has increased 20% search visibility and domain authority against its competitors through embedding keywords throughout the website, removing any issues that Google would deem as 'dangerous' and recommending a strategy moving forward for the client to keep the site updated with SEO best practice.
What was done?
- Audit of entire site using Moz software
- H1 headings added or rewritten for every page
- Duplicated content removed and pages reorganised
- Meta descriptions added for every product and on every landing page
- Keyword and competitor analysis